/Marsello
Omnichannel loyalty, email and SMS marketing for restaurants and retailers.
Overview
Marsello is a New Zealand-founded loyalty and marketing automation platform for restaurants and retailers. It combines points-based loyalty with email and SMS campaigns triggered by purchase behaviour across in-store and online channels. UK operators on Lightspeed and Shopify use it when they want marketing automation bundled with loyalty.
Categories
Best for
Capabilities
Integrations
Pros
- Loyalty and marketing automation in one platform
- Strong omnichannel capability for in-store and online
- Behaviour-triggered automation reduces manual campaign work
- Scales from single site to multi-brand groups
Cons
- Pricing in USD can be harder to model for UK operators
- Some features skew toward retail and ecommerce operations
- No free trial; requires a sales conversation