/Yotpo
Retention platform combining loyalty and reviews for ecommerce brands.
Overview
Yotpo is an Israeli-founded customer retention platform combining loyalty programmes and product reviews for ecommerce brands. It integrates with Shopify and other storefronts to run points, referrals and review collection in one stack. UK food brands selling primarily online use it; physical-first restaurants without a strong ecommerce channel gain less from its feature set.
Categories
Best for
Capabilities
Integrations
Pros
- Native Reviews and Loyalty integration for brands on Yotpo Reviews
- Multi-platform with strong enterprise-grade capabilities
- Open API for custom integrations across complex stacks
Cons
- SMS and Email deprecated December 2025; needs separate marketing platform
- Pro plan at $199/month is a meaningful entry cost
- Less relevant for physical-first restaurants without strong online ordering